| LAKE SUCCESS, N.Y.,
September 17, 2008 – Canon U.S.A., a leader in digital imaging,
today announced the newest addition to its top-of-the line PowerShot
G-series digital cameras. The PowerShot G10 digital camera offers
serious amateur shooters and professional photographers several
essential ingredients for a flagship model, including Canon's new
DIGIC 4 image processor, 28mm Optical Image Stabilized lens and RAW
mode. This trilogy of style, performance and image quality is an
ideal professional complement for anyone seeking the photo quality
of a DSLR, combined with the convenient size of a point-and-shoot.
As the successor model to the popular
PowerShot G9 digital camera, the PowerShot G10 digital camera is
loaded with Canon's latest technologies, including a
long-anticipated 28 mm wide-angle lens with 5x optical zoom, 14.7
megapixels and 3.0-inch Pure Color LCD II screen.
"With exquisite image quality, the latest image processor and
advanced functionality, the Canon PowerShot G10 digital camera
brings an elevated level of performance and usability to the
PowerShot line," said Yuichi Ishizuka, senior vice president and
general manager, Consumer Imaging Group, Canon U.S.A. "By enhancing
key technologies in this camera, including our proprietary DIGIC 4
image processor, Canon has merged the functions typically found in a
DSLR with a smaller body form to provide affordable and portable
options to photo enthusiasts of all types."
Control Options
The controller wheel is equipped with a dedicated Exposure
Compensation Dial, which allows quick and intuitive adjustment of
exposure compensation and the "My Menu" function for registering
five user-selected options from the shooting menu, as well as 26
shooting modes. Additionally, the Custom Mode better allows the user
to record two types of shooting parameter settings, thus offering
the ability to arrange their most often used settings on their LCD
display. A host of accessory options are offered, including the
remote switch, Macro Ring Lite and Macro Twin Lite (when used with
an additional attachment, available in January 2009). Now consumers
can utilize similar accessories found in the Canon EOS line,
therefore expanding a user's ability to customize.
Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor, a proprietary
technology, accounts for the camera's higher performance levels,
including significantly improved signal processing speed and higher
image quality.
One of the most important new features made possible by the DIGIC 4
image processor is Servo AF, which is a form of continuous focus
tracking for moving subjects. By pressing the shutter button
half-way, the camera can track subject movement up to the instant of
exposure, resulting in sharper photographs. Additionally, the
processor's high ISO speed noise reduction processing has improved
substantially to enable consumers to shoot high-quality images, even
in extremely dark situations without the use of a flash. The new
Intelligent Contrast Correction function automatically improves
image quality in high-contrast shooting situations.
The Genuine Canon Face Detection technology has evolved even
further, thanks to DIGIC 4. Improved features include the ability to
recognize human faces at most angles. Another innovation is the Face
Detection Self-Timer, which automatically takes a photo two seconds
after a new face enters the scene.
Availability and Pricing
Scheduled to be available in October, the PowerShot G10 digital
camera will have an estimated selling price of $499.99*. Kit
contents will include a battery, charger, neck strap, USB and A/V
interface cables, Canon Digital Solutions Software CD, and a 1-year
Canon U.S.A., Inc. limited warranty.
New Product Feature Set:
|
Product Feature |
PowerShot G10
Digital Camera |
|
Image Processor |
DIGIC 4
• Advanced Face Detection Technology
• Advanced Motion Detection Technology
• Face-Detection Self-Timer
• Servo AF
• Intelligent Contrast Correction
|
|
Megapixel |
14.7 |
|
Optical Zoom |
5x |
|
Focal Length |
28 - 140 mm wide-angle lens (35
format equivalent) |
|
LCD Screen |
3-inch PureColor LCD II with 461,000
dots |
|
Image Stabilization |
Optical Image Stabilization |
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and
industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ),
a top patent holder of technology, ranked third overall in the U.S.
in 2007†, with global revenues of $39.3 billion, is listed as one of
Fortune's Most Admired Companies in America and is on the 2007
BusinessWeek list of "Top 100 Brands." To keep apprised of the
latest news from Canon U.S.A., sign up for the Company's RSS news
feed by visiting
www.usa.canon.com/pressroom.
#
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All referenced product names, and other marks, are trademarks of
their respective owners.
Specifications and availability are subject to change without
notice.
*Pricing subject to change at any time. Actual prices are determined
by individual dealers and may vary. |
